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Consumer Internet

LLM Discoverability

+21

Want AI growth? Look at gaming, not search.

Apr 28, 2026

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3 min read

Want AI growth? Look at gaming, not search.

AI usage looks a lot more like gaming than search: active, immersive, exploratory, and weirdly hard to monetize without ruining the experience. That combination breaks the internet’s default posture.

Adam Grenier
Adam Grenier

Marketing Strategy

+6

Are "Ad-Skills" the New Click?

Mar 31, 2026

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2 min read

Are "Ad-Skills" the New Click?

The ad model that funded weird products, small teams, and free experiences is gone. Here's the powerful (and kinda creepy) model that will replace it.

Adam Grenier
Adam Grenier

Context Drift

Context Drift is the field guide to how humans actually adopt AI, written by Adam Grenier who has been in the room, on the mat, and through the pivot more than once.

© 2026 Context Drift.
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