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Dive into a collection of past posts and rediscover timeless content.

Workforce Transformation

+19

The Let-Them-Cook Org

May 28, 2026

•

5 min read

The Let-Them-Cook Org

Your team can already build, write, design, and query. The win isn't blocking the slop; it's embracing better sandboxes and smarter filters so experts can thrive.

Adam Grenier
Adam Grenier

Workforce Transformation

+8

Every Era Invents This Job. Stripe Just Named It for AI

May 6, 2026

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4 min read

Every Era Invents This Job. Stripe Just Named It for AI

From scribes to sensei to RevOps to AI Accelerator, the bridge role keeps coming back. Here's an 8-step gemba guide to finding the real work AI should be reshaping.

Adam Grenier
Adam Grenier

LLM Discoverability

+21

Want AI growth? Look at gaming, not search.

Apr 28, 2026

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3 min read

Want AI growth? Look at gaming, not search.

AI usage looks a lot more like gaming than search: active, immersive, exploratory, and weirdly hard to monetize without ruining the experience. That combination breaks the internet’s default posture.

Adam Grenier
Adam Grenier
First, Free the Cape

Apr 22, 2026

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2 min read

First, Free the Cape

Your users already have superpowers. The AI adoption unlock is removing the dumb friction keeping them stuck on the roof.

Adam Grenier
Adam Grenier

Developer Experience

+6

Human-in-the-Loop is the AI job no one asked for

Apr 14, 2026

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1 min read

Human-in-the-Loop is the AI job no one asked for

The "70% problem" where AI does most of the work, but verification becomes the new (soul-crushing) creation cost.

Adam Grenier
Adam Grenier

User Identity

+7

Start Building Dangerous Users.

Apr 7, 2026

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1 min read

Start Building Dangerous Users.

Product virality doesn't come from better features, it comes from making users feel impressively capable.

Adam Grenier
Adam Grenier

Marketing Strategy

+6

Are "Ad-Skills" the New Click?

Mar 31, 2026

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2 min read

Are "Ad-Skills" the New Click?

The ad model that funded weird products, small teams, and free experiences is gone. Here's the powerful (and kinda creepy) model that will replace it.

Adam Grenier
Adam Grenier

Workforce Transformation

+7

Management Is No Longer a Promotion

Mar 24, 2026

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1 min read

Management Is No Longer a Promotion

The old management timeline assumed years of experience. That clock just got unplugged.

Adam Grenier
Adam Grenier

LLM Discoverability

+6

Every Product Gets One Adjective. What's Yours?

Mar 17, 2026

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1 min read

Every Product Gets One Adjective. What's Yours?

In AEO, when AI compresses an entire category into three sentences, the only brands that survive are the ones that conquer a single defining attribute

Adam Grenier
Adam Grenier
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Context Drift

Context Drift is the field guide to how humans actually adopt AI, written by Adam Grenier who has been in the room, on the mat, and through the pivot more than once.

© 2026 Context Drift.
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