Context Drift

Context Drift is the field guide to how humans actually adopt AI, written by Adam Grenier who has been in the room, on the mat, and through the pivot more than once.

Featured

Context Drift

Mar 3, 2026

•

1 min read

Welcome to Context Drift

Context Drift is the field guide to how humans actually adopt AI, written by Adam Grenier who has been in the room, on the mat, and through the pivot more than once.

Adam Grenier

Content Strategy

kids are weird (and other things AI keeps missing)

Mar 10, 2026

•

1 min read

kids are weird (and other things AI keeps missing)

AI's real failure risk isn't bad answers, it's the firehose format that trains users to tune it out entirely.

Adam Grenier

Developer Experience

Human-in-the-Loop is the AI job no one asked for

Apr 14, 2026

•

1 min read

Human-in-the-Loop is the AI job no one asked for

The "70% problem" where AI does most of the work, but verification becomes the new (soul-crushing) creation cost.

Adam Grenier

Articles

Workforce Transformation

+19

May 28, 2026

•

5 min read

The Let-Them-Cook Org

Your team can already build, write, design, and query. The win isn't blocking the slop; it's embracing better sandboxes and smarter filters so experts can thrive.

Adam Grenier

Workforce Transformation

Every Era Invents This Job. Stripe Just Named It for AI

May 6, 2026

•

4 min read

Every Era Invents This Job. Stripe Just Named It for AI

From scribes to sensei to RevOps to AI Accelerator, the bridge role keeps coming back. Here's an 8-step gemba guide to finding the real work AI should be reshaping.

Adam Grenier

LLM Discoverability

+21

Want AI growth? Look at gaming, not search.

Apr 28, 2026

•

3 min read

Want AI growth? Look at gaming, not search.

AI usage looks a lot more like gaming than search: active, immersive, exploratory, and weirdly hard to monetize without ruining the experience. That combination breaks the internet’s default posture.

Adam Grenier