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Marketing Strategy

Marketing Strategy

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Are "Ad-Skills" the New Click?

Mar 31, 2026

•

2 min read

Are "Ad-Skills" the New Click?

The ad model that funded weird products, small teams, and free experiences is gone. Here's the powerful (and kinda creepy) model that will replace it.

Adam Grenier
Adam Grenier

Context Drift

Context Drift is the field guide to how humans actually adopt AI, written by operators who have been in the room, on the mat, and through the pivot more than once.

© 2026 Context Drift.
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