Your team can already build, write, design, and query. The win isn't blocking the slop; it's embracing better sandboxes and smarter filters so experts can thrive.
AI usage looks a lot more like gaming than search: active, immersive, exploratory, and weirdly hard to monetize without ruining the experience. That combination breaks the internet’s default posture.
Context Drift is the field guide to how humans actually adopt AI, written by Adam Grenier who has been in the room, on the mat, and through the pivot more than once.