LLM Discoverability
+21
Apr 28, 2026
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3 min read
AI usage looks a lot more like gaming than search: active, immersive, exploratory, and weirdly hard to monetize without ruining the experience. That combination breaks the internet’s default posture.
User Identity
+7
Apr 7, 2026
1 min read
Product virality doesn't come from better features, it comes from making users feel impressively capable.